Operator control over consumer handsets is decreasing as handset diversity grows explosively. At the same time operators can no longer differentiate on price and coverage alone. Operators must grow ARPU through mobile value added services, the value of which depends largely on handset capabilities within the operator’s customer base.

MTA can provide analytics on device capabilities from an operator’s customer base with Over-the-Air query. With accurate intelligence operators are more effective in setting their value added services strategy, as well as planning the rollout of services.